While its very useful to always speak about ways of getting search engines to notice you, not all attention is positive. There are some ways to get noticed that will definitely harm your chances of getting onto the results pages you so desire to feature on. The SEO news over the last two decades has been full of scandal.
Given the desirability of ranking highly, its no wonder theres been a large rush to the top from day one. In the clamour to get to the top of results pages things certainly did turn ugly. In the 1990s spamming affected everyones experience of using the World wide web negatively. It was obvious that things couldnt go on the way they were and search engines have been tireless in their attempts to bring about good practise on the Internet. Its not an entirely unselfish wish on their behalf, of course.
Spamming mars the experience of searching the Internet, and search engines rely on visitors. Providing a good service in terms of showing relevant and useful results amounts to providing customers with a good service. Its a competitive market, and users not getting the results they want can easily use a different search engine.
So, how have search engines gone about cleaning up the web? Theyve developed sophisticated ways of getting an accurate picture of whats really on a site, so that they dont have to rely on information that can easily be manipulated. Theyve also taken it upon themselves to exercise their dominance to punish sites that abuse the privileges the World wide web offers them. These days, using the most unethical link building strategies or abusing the fact that keywords represent your site can result in exactly what perpetrators fear the most, being relegated to the back of the World wide web where theyll not appear on results pages.
What are some of the unethical, ‘black hat practices that search engines take most seriously? Weve prepared a list of five activities you should definitely refrain if you dont want to raise their ire.
Cloaking
Cloaking is one of the most serious methods of deceiving the search engines. Any good SEO bureau will tell you that its to be avoided at all costs. To comprehend it you need to know something about the specific ways search engines evaluate the content of a site. Search engines send software to explore the World wide web and report back on whats there. In common parlance the software they send are robots, and they crawl the web by travelling via links. While theyre getting to be more sophisticated, robots are still limited in that they dont interact with pages in the same way as humans do. Robots dont have eyes like ours.
Robots
They rely on text to comprehend the nature of a site. Its relatively simple to include text on pages so that robots read it but humans dont. Its as simple as hiding text against a background of the same colour, in fact. By employing this tactic, robots are deceived into thinking a page is something it isnt. A different set of pages is effectively presented to humans. This is cloaking, and its used to appear on results pages that have nothing to do with the actual content of a site. Commonly, a individual searching the World wide web for something as innocuous as a chocolate block recipe might be visaged with pages marketing prescription drugs or something else they dont want or need. Its unethical practice and cloaking pages is a sure fire way into the search engines bad books.
Buying Links
From an SEO appearance search engines like to see a lot of good quality, relevant links. Having a lot of links is no longer enough; they have to be relevant. If a search engine sees that youve purchased a lot of links that dont improve your site in any way for real users, youll be penalised. Use only ethical link building strategies. Use link building services for results.
Site Maintenance
Avoid pages that keep users waiting. Users have tiny patience generally, and neither do search engines where these pages are concerned. Good planning can minimise the length of time sites need to be out of action for necessary alterations.
Given the desirability of ranking highly, its no wonder theres been a large rush to the top from day one. In the clamour to get to the top of results pages things certainly did turn ugly. In the 1990s spamming affected everyones experience of using the World wide web negatively. It was obvious that things couldnt go on the way they were and search engines have been tireless in their attempts to bring about good practise on the Internet. Its not an entirely unselfish wish on their behalf, of course.
Spamming mars the experience of searching the Internet, and search engines rely on visitors. Providing a good service in terms of showing relevant and useful results amounts to providing customers with a good service. Its a competitive market, and users not getting the results they want can easily use a different search engine.
So, how have search engines gone about cleaning up the web? Theyve developed sophisticated ways of getting an accurate picture of whats really on a site, so that they dont have to rely on information that can easily be manipulated. Theyve also taken it upon themselves to exercise their dominance to punish sites that abuse the privileges the World wide web offers them. These days, using the most unethical link building strategies or abusing the fact that keywords represent your site can result in exactly what perpetrators fear the most, being relegated to the back of the World wide web where theyll not appear on results pages.
What are some of the unethical, ‘black hat practices that search engines take most seriously? Weve prepared a list of five activities you should definitely refrain if you dont want to raise their ire.
Cloaking
Cloaking is one of the most serious methods of deceiving the search engines. Any good SEO bureau will tell you that its to be avoided at all costs. To comprehend it you need to know something about the specific ways search engines evaluate the content of a site. Search engines send software to explore the World wide web and report back on whats there. In common parlance the software they send are robots, and they crawl the web by travelling via links. While theyre getting to be more sophisticated, robots are still limited in that they dont interact with pages in the same way as humans do. Robots dont have eyes like ours.
Robots
They rely on text to comprehend the nature of a site. Its relatively simple to include text on pages so that robots read it but humans dont. Its as simple as hiding text against a background of the same colour, in fact. By employing this tactic, robots are deceived into thinking a page is something it isnt. A different set of pages is effectively presented to humans. This is cloaking, and its used to appear on results pages that have nothing to do with the actual content of a site. Commonly, a individual searching the World wide web for something as innocuous as a chocolate block recipe might be visaged with pages marketing prescription drugs or something else they dont want or need. Its unethical practice and cloaking pages is a sure fire way into the search engines bad books.
Buying Links
From an SEO appearance search engines like to see a lot of good quality, relevant links. Having a lot of links is no longer enough; they have to be relevant. If a search engine sees that youve purchased a lot of links that dont improve your site in any way for real users, youll be penalised. Use only ethical link building strategies. Use link building services for results.
Site Maintenance
Avoid pages that keep users waiting. Users have tiny patience generally, and neither do search engines where these pages are concerned. Good planning can minimise the length of time sites need to be out of action for necessary alterations.
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