Sunday 9 February 2020

Survey Shows That Negative Online Reviews Can Actually Boost A Business

You should suppose negative reviews about your products or services could be damaging to the business’s reputation nevertheless, based on a new study this isn’t always the case. Results by Reevoo, a solutions supplier, show that negative online content writing reviews are in fact beneficial. The investigation discovered that bad evaluations can help a company and that 68% of clients trust reviews more if you find a balance of upbeat and disapproving ratings.

Additional outcomes stated that 30% of those interviewed suspect censorship or faked reviews when there is the absence of negative appraisals and that shoppers who make an effort to study negative reviews convert 67% more than the average customer. The research found out that the vast majority of Brits make it a point to seek out bad bits of content while looking for the cheapest price on a product.

The founder and Chief executive officer of Reevoo admitted that negative user-generated submissions are one of the most effective conversion tools. As an expert SEO Company Manchester based, Custard Media has a wide array of experience in content writing and digital marketing to know the most recent conversion methods.

The study results comply with reports that the Advertising Standards Authority has criticised the travel site TripAdvisor, claiming that many of the reviews on the site are not by real holidaymakers. The certified writers at Custard Media strive to ensure that all content is interesting and unique, as well as balanced. Consumers prefer integrity to commercial drab and keeping a customer’s trust is essential for any enterprise; so a top tip is not to try gaining more customers by producing irrelevant content which has no relation to your brand. Target your audiences with on topic writing.

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